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Violife is an award-winning vegan cheese that’s damn good. For this campaign we inspired people to make the bold switch to Violife - not just because it's vegan, but because it's damn good! To make the campaign un-ignorable, we’ve framed each ad as a dare. A double-dog-dare? No! A dairy-free dare!
Influencer Partnership
This campaign has a whole lot of personality - and so does our influencer. Bold, loud, and full of charisma, Matty Matheson was the perfect person to dare our customers to try a wide range of Violife products in their everyday cooking.
Social Content
We feed the socials with delicious dares.
In-Store Shelf Talkers
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Creative Director: Greg Shortall
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