NHL asked us to develop an act, not an ad. We arrived at the hairiest idea possible.
The idea for this campaign is to encourage fans to grow out their hockey flow for the duration of the season. Come playoffs they will donate their glorious locks to kids in need. And so, the logo will have some spicy salad for a limited time.
When you register to be a Hockey Hair Hero, you will be sent a ticket that allows you to receive a complimentary haircut at Great Clips once the playoff season is over.
A landing page for prospective participants to experiment with hairstyles and capture their progress.
Participants can track their progress on instagram and connect to the cause with #HHH. They can also play around with the snapchat filter.
A print piece featured in Great Clips salons that sparks the question: "should I really get a trim?"
My Role: Art direction and copywriting
Team Members: Mara Robin and Andy Albrough