NHL asked us to develop an act, not an ad. We arrived at the hairiest idea possible.
We're encouraging hockey fans to grow out their flow for the duration of the season. Easy peasy! Come playoffs they will donate their glorious locks to kids in need and so, we gave the logo some spicy salad for a limited time.
When you register to be a Hockey Hair Hero, you will be sent a digital ticket for a complimentary haircut at Great Clips once the playoff season is over.
We designed a landing page for prospectives to experiment with hairstyles like the classic bowl and ultra-elusive mullet.
Participants can track their progress on instagram and connect to the cause with #HHH. They can also play around with the snapchat filter.
Team Members: Mara Robin and Andy Albrough