Eggs are one of few foods that are a naturally good source of Vitamin D. How do you encourage more Canadians to beat the winter blues and eat eggs this winter season?

Case Study

Windshield Tarps

Before a big blizzard, McDonalds will place tarps over select cars' windshields in Milton. When the car-owner gets in to crank it, they will see the tarp's message: a map to the Golden Arches.

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An instagram story.

To: Milton, ON 

From: McDonalds, with love.

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My Role: Art direction and copywriting

Partner: Laura Lumbers