Ugly produce contributes to 2.2 million tonnes of edible food wasted each year. Let’s cancel food waste. 

Case Study

PR Stunt

The earliest known still life painting of food dates back to 15th century BCE, to interrupt this deep-rooted admiration we will host an Ugly Art auction. The pieces will depict the wonkiest veg. All proceeds will go to World Vision Canada to help plant their Seeds of Change.

My Role: Copywriting and motion graphics

Partner: Precious Langcayas