BMW LED Adaptive Headlights make driving safer. So why haven’t we implemented this level of automation sooner in industries that need them most?
The symbol derives from the BMW logo and resembles a headlight.
The initiative's logo will be used to wrap participating lighthouses. When the symbol is staggered (like on the lighthouse) it simulates a rope to tie-into the nautical theme.
My Role: Art direction, motion graphics, and copywriting
Partner: Liam Mackey