BMW LED Adaptive Headlights make driving safer. So why haven’t we implemented this level of automation sooner in industries that need them most?  

Case Study

Initiative's Logo

The symbol derives from the BMW logo and resembles a headlight. 

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Lighthouse Wrap

The initiative's logo will be used to wrap participating lighthouses. When the symbol is staggered (like on the lighthouse) it simulates a rope to tie-into the nautical theme. 

My Role: Art direction, motion graphics, and copywriting

Partner: Liam Mackey